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MARTINI, Turin, 1863. Alessandro Martini and Luigi Rossi – two friends starts the company that changes the whole industry once for all. Since then and for more than 150 years MARTINI embodies the Italian Dolce Vita and symbolizes the stylish unembarrassed aperitivo time. MARTINI today is one of the biggest premium brand spirits in Eastern Europe that owns top positions on familiarity and desire scores among consumers.