The M&D marketing department is built to serve the companies that M&D represents. In the framework of the development of various promotional activities and campaigns covering:
1. In store promotion (on-trade/off-trade) including branding, activation of promoters, gifting, testing, in store demos, etc.
2. Ideation and implementation of national promotional campaigns in brand or category range such as:
- Campaign on Television
- Campaign on Radio
- Design of promotional materials;
- Launch promotional campaigns on Facebook / instagram.
3. Shopper Research - conceptualizing and designing the questionnaire and conducting the interviews;
4. Door to door sampling – Planning and execution of sample distribution with the help of marketing team (supervisor and promoter)
5. HORECA Training Center - Within the company is set up the training center for the HORECA sector where bartenders are trained for product innovations.